Our story began when our founder, Ian, had a hunch that
alcohol was affecting his fitness.
As an engineer and health geek, Ian searched for
evidence of his suspicions. He found studies showing how
alcohol worsens muscle recovery, sleep quality, and
stress. Ian realized that he needed to reform his
drinking habits to reach his peak potential.
Unsatisfied with the lack of healthy adult drinks, he
began mixing his own. But without alcohol in the drinks,
it felt like something was missing. So he added
science-backed adaptogens & superfoods that relax
the mind and restore the body from the day's exercise.